• MODERN EXCLUSIVE: Lakme in the Spotlight

    February 13, 2015

    MODERN SALON spoke with Joe Mastalia, president of Lakmé USA and withArda Itez, director of education for Lakmé USA. Mastalia came to DePasquale 20 years ago, becoming president eight years ago, and Itez, an industry veteran, specializing in color, was the former Director of Education for Artec Systems of New York and New Jersey and she has been working with Lakmé for six years.

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  • Participating in a Great Cause!

    September 29, 2014

    his October 27th, the philanthropic organization Mondays at Racine will honor Carmen DePasquale, founder and CEO of DePasquale Companies, and Joe Mastalia, president of DePasquale Salon Systems, with its Mentor Award at the philanthropy's 2nd annual fund-raising gala. Launched by sisters Cynthia Sansone, Rachel Demolfetto, and Karla Waldron, along with Sansone's daughter RoseMary Holcomb, Mondays at Racine provides a safe haven for cancer patients to receive complimentary beauty treatments from an understanding and educated team of professionals in the normal setting of the women's Racine Salon and Spa in Islip, New York.

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  • HudsonMOD's 3rd Anniversary Event

    HudsonMOD's 3rd Anniversary Event with partner ECRU New York!!

  • Label M NYC Academy

    Label M NYC Academy; Explore your creativity with new ideas and techniques by attending a course personally taught by the London Award Winning International Artistic Team

  • Congratulations to Joe Mastalia

    Joe Mastalia, President of DePasquale Companies, received the #1 Leadership and Global Distribution Award at the Third Annual Hollywood Beauty Maker Awards.

  • Joe Mastalia - BMA's in Hollywood!

    DePasquale Salon Systems President, Joe Mastalia, to be honored Feb 16th @ BE! Magazine BMA's in Hollywood! Congratulations Joe!

  • DePasquale Launches "OYA" Hair Color

    The DePasquale Salon Systems Sales Team launched OYA "Own Your Art" Hair Color. Developed by an international team of experts and made in the USA. OYA is a private, independent, new venture, founded & supported by the Schwarzkopf family whose dedication to the professional hair industry has been consistent for 4 generations

  • DePasquale Launches Little Green "Lice Guard" Collection

    The DePasquale Salon Systems Sales Team launched Little Green's "Lice Guard" Collection. Little Green's newest collection, The Lice Guard System is comprised of 3 products that are clinically proven to help prevent head lice infestation.

  • LAKME Chroma Launch at Beauty Sales in CA

    Arda Itez conducted a two day LAKME training and Chroma launch at Beauty Sales, owned by Scott Cox. They are now the distributor for the entire state of California for LAKME USA.

  • Angelo Seminara 2013 North American Tour

    Davines' Angelo Seminara North American Tour stopped at DePasquale Salon Systems, Tuesday June 11th for a personal Workshop for DePasquale Salon Systems clients with Angelo & Edoardo Pauldo. (featured in pic; Edoardo Paludo, Carmen DePasquale, Angelo Seminara & Joe Mastalia)

  • Keratin Complex Color Therapy VIP Presentation

    Keratin Complex will showcase their new KERAHOLD from Color Therapy at a VIP Presentation, Monday May 20th @ DePasquale Salon Systems in Fair Lawn, NJ

  • Carmen DePasquale featured in "The Italian Tribune"

    Italian Values lead to "Beauty Empire" The Story of Carmen DePasquale. 

  • Goldwell Color Zoom 2013 VIP Presentation

    Patrick McIvor & Rosa Hawkins from Goldwell's Artistic Team showcased the Goldwell Color Zoom 2013 VIP Presentation at DePasquale Salon Systems in Fair Lawn, NJ for over 200 stylists!

  • Keratin Complex VIP Event w/Martino Cartier...

    Keratin Complex, creators of the award-winning Natural Keratin Smoothing Treatment celebrated and were  inspired by Keratin Complex International Artistic Director, Smoothing Therapy, Martino Cartier...

    Featured in pic from left to right.  Joseph Mastalia, President, DePasquale Salon Systems, Justin DePasquale, Owner of DePasquale, The Spa, Gayle Giacomo from Jerseylicious & Owner of The Gatsby Salon & Martino Cartier.

  • KERATIN COMPLEX now available at DePasquale Salon Systems

    DePasquale is proud to announce that KERATIN COMPLEX is now exclusively available at DePasquale Salon Systems in NEW JERSEY only. 

    For more information or to place an order call 1.800.724.4247

  • beauty ADDICTS is now at the MIRAGE, Las Vegas!

    beauty ADDICTS is now at the MIRAGE, Las Vegas!

  • Giving Back: DePasquale's Hurrican Sandy Relief

    In wake of Hurricane Sandy, family-owned and operated beauty manufacurer DePasquale Companies has reached out to those affected by the sorm with over $160,000 worth of personal care and grooming essentials.

  • "Pucker Up with beautyADDICTS"

    beautyADDICTS featured on Chicagolicious starts, October 23, at 10pm ET/PT on The Style Network. 


    Congratulations to ECRU New York... Little Green was the Winner of 2012 ICMAD CITY AWARD for Outstanding Grassroots Marketing Campaign.  The Little Green Pediatrician Program is a marketing campaign that partners Little Green with the most credible hospitals and pediatricians.  The initiative within the hospitals provides every new mother with Little Green products as a take home gift to care for her little one during the most critical stage of life. 

    For more information call or visit 201.475.7638 x360 /



    Monday, June 11th, 2012 Lisa Lobosco, Creative Designer for New York Streets & Emilie Luciano, New York Streets Creative Team Member presented "Freedom of Style" @ DePasquale Salon Systems in Fair Lawn, NJ.

  • ECRU New York Companies support TV Personality, Dina Manzo

    Carmen Anthony DePasquale & Justin DePasquale with TV Personality, Dina Manzo, 2012 recipient of the Dean McNulty Award.  Dina Manzo, former Real Housewives of New Jersey star and current star of Dina's Party, received the coveted Dean McNulty Women of The Year award from St. John's Cathedral for her work with children with cancer. Manzo's foundation Project Ladybug helps ease the struggles of childhood cancer. The foundation provides assistance to the patient and his/her family that is rarely given by other local and national organizations. 

    ECRU New York & DePasquale Companies were there & supported Dina with all her efforts.

  • ECRU New York kicks off FASHION WEEK

    Mark DePasquale and The ECRU New York Team was backstage styling all the hair for the Gen Art New Garde Show during Fashion Week in NYC hosted by Emmanuelle Chriqui of Entourage featuring the FALL 2012 collections of Gemma Kahng, William Okpo & Smantha Pleet.

  • DePasquale Companies launches RICA Wax in the U.S to over 100 salons

    DePasquale Company President, Joe Mastalia with RICA founder & President, Mario Puglisi, International Development, Danilo Ciccarelli and Mariosí sister, Maria Rosaria Grazia.  RICA was established in 1994 on the eastern coast of Sicily to both express and embody the natural resources of the island through our products. For more information call 1.800.724.4247 extension 218 or email or visit their website

  • DePasquale Salon Systems Sales Team descends on Miami!

    The DePasquale Salon Systems Sales team descends on Miami Florida for the Davines World Wide Hair Tour!  The DSS Team & their Davines counterparts enjoy a wonderful dinner celebration to kick off the World Wide Hair Tour.

  • Fashion Fight For a Cure

    The staff of the DePasquale Salon and Spa gathered Sunday, October 2, 2011 in Hanover, New Jersey to throw a spectacular beauty and fashion event in an effort to raise funds to fight cancer. Fashion Fight For A Cure, in its second annual fund raiser, featured a runway competition pitting five teams from the salon in a head to head battle, adding entertainment to the day. Beauty, fashion, food, fun, goody bags and a  silent auction made this sold out event the place to be this weekend.

     More than $90,000 was raised to be donated to the Cancer Care Center at Saint Clare's Hospital in Denville, NJ in honor of Dr. David DePasquale, cousin of Fashion Fight For a Cure founder Justin Depasquale. "We are not only honoring my cousin," said Justin, "but everyone that is stricken. We are also honoring Tatyana Petrushkevich, a long time spa staff member, who recently lost her own battle. It is impressive how much time and energy people are willing to donate for this event."

    More than 400 guests and 50 volunteers were there as well as sponsors including Goldwell, OPI, Little Green, Medi Weightless Clinics and AMA Fight Club

  • ECRU New York @ Gen Art - Fresh Faces in Fashion - NYC 2011

    The ECRU New York Design Team pushed out show stopping styles for some of the most innovative up & coming NYC Fashion Designers...  From fun retro finger waves to mysterious avant-garde looks, ECRU New York made it happen behindthe scenes.

  • The Industry's TOP Artists visit DePasquale!

    DePasquale Salon Systems hosted two of our Industry's BEST! May 22nd & 23rd, 2011 salon professionals were treated to incredible education from two of our industry's most passionate & inspiring artists.  "Both Michael Shaun & Teri are two of my favorite as well as those of our salon professionals" says DePasquale Salon Systems President, Joe Mastalia (Pictured left Michael Shaun Corby, Alterna Global Creative Director, Teri Dougherty, Goldwell North America Guest Artist & Joe Mastalia, DePasquale Salon Systems President)

  • LAKME USA Launches New Distributor!

    LAKME USA launches their new Distributor in California, Beauty Solutions.