Ecru Newyork

Director of Marketing - Fair Lawn, NJ


Ecru New York, a manufacturer of prestige hair care, skincare and color cosmetics, seeks a Director of Marketing to further the expansion of brand recognition and market share.  The ideal candidate is a results-driven,  independent thinker who possesses & enjoys  both  the “creative & strategic” side of marketing & one who is willing to “do whatever it takes to get the job done” in our highly autonomous entrepreneurial environment.

Responsibilities include, but are not limited to: 

Brand Marketing:

  • Oversee program development process, including timelines, all printed and online marketing materials/product copy/brochures/layouts for approval, etc., leading all cross-functional teams to ensure programs are completed on time with all the necessary level of detail for the most effective communication both domestic and globally.

  • Increase market share

  • Develop and execute marketing plans

    • Existing Product Portfolio

    • New Innovation

      • Research & Collaborate on new product development 

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      Implement promotional calendar

    • Collect data and feedback on promotional programs in order to analyze performance and ROI. 

  • Create ideas to help build brand trial & awareness

  • Develop strategies and programs to increase revenue for new and existing clients

  • Manage development of seasonal marketing presentations for retailers and field sales force

  • Assist in developing new business within the high-end retail arena

  • Provide direction and focus for all creative marketing visuals and collateral

  • Identify opportunities and recommend changes/improvements to future strategies and plans

  • Responsible to report social metrics and analytics monthly

 

Digital Marketing:

  • Oversee website content for all brands

  • Direct and oversee social media, e-commerce

 

Publicity:

  • Key liaison with PR Company

  • Develop Media and PR programs for exposure & awareness:

    •  Strategic alliances & partnerships

    • Events (internal & external)

      • Fashion Shows/Fashion Week

    • In-store promotions

  • Write press releases, maintain media kits, product slide deck’s 

Job Posted : 19 days ago


Qualities/Skills preferred:

  • 5+ years of marketing experience in the cosmetic/professional beauty industry (social media and digital marketing are a plus)

  • Creative with a keen eye

  • Ability to create brand building programs

  • Strong written and verbal communication skills

  • A strong sense of urgency, ability to manage details and respond to rapidly changing priorities and feedback 

  • Strong organization, prioritization, creative and analytical skills with a proven ability to multi-task and manage complexity.

  • Knowledge of competitive marketplace

  • Analytics with ability to think BIG PICTURE

  • Good negotiation skills are an asset

  • Proficient in all Microsoft Suite products

    Please send resume and salary requirements to jutter@depasqualeco.com

     

    EOE