Ecru Newyork

Marketing Manager - Fair Lawn, NJ


We are seeking a Marketing Manager with experience in the professional beauty industry to join our growing Marketing Department. The role is focused on integrated marketing initiatives, with a strong focus on promotional marketing and social media marketing.  

ACCOUNTABILITES:

  • Integrated Marketing

  • Assist Marketing Director and collaborate with Marketing team to achieve integrated marketing goals and objectives

  • Contribute to the development of channel-specific marketing programs to drive sales and support business objectives, including Amazon, distributor network, salon base, and DTC via e-commerce activations
  • Interface with Creative Team to direct the creation of marketing collateral pieces, and review artwork, edit and oversee approval/finalization of assets

  • Gather competitive intelligence, including competitive monitoring, industry trends, product innovations

  • Provide recommendations on promotional programs based on competitive landscape to ensure relevancy

  • Gatekeeper of marketing calendars, including yearly launch calendar, new product project calendar, etc.

  • Interface with Education team to ensure materials align with marketing materials

  • Assist Director in working cross-functionally, e.g. supply chain, operations, finance, education, creative, sales, etc. to ensure timely and seamless execution of programs that align with sales/company objectives  
  • Help create sales and marketing presentations for retailers, distributors, and regional sales meetings
  • Promotional Marketing

  • Under Director’s guidance, ideate on the development of seasonal and quarterly promotional activations, including new launches, existing catalogue, GWPs, etc.

  • Conduct pricing analyses, etc.

  • Compile post campaign recaps for all promotional programs
  • Maintain history of seasonal sales results across channels.
  • Social Media Marketing

  • Review and proof social strategy, activations, content, and monthly performance reports

  • Collaborate with Social Media Coordinator in keeping social media channels updated and brand-focused

Job Posted : 19 days ago


SKILLS AND QUALIFICATIONS:

  • BS or MS in Marketing or Business Administration

  • Professional Beauty experience

  • Strong understanding and experience of integrated marketing, promotional marketing and social media

  • 3 to 4 years of experience in integrated marketing role

  • 2 to 3 years of experience in promotional activations

  • 2 to 3 years of experience in social media

  • Proven track record of increasing brand audience and engagement

  • Excellent copywriting and language skills

  • Energetic and self-motivated – must be proactive

  • Excellent interpersonal, verbal and written communication skills

  • Ability to work in a dynamic environment, handling multiple projects

  • Critical thinker and problem-solving skills

  • Team player, nimble

  • Impeccable time-management skills

We offer a competitive compensation package, including Health/dental/vision benefits, Paid time off, and performance based annual salary review and increases.  

For more information, visit Ecrunewyork.com.

Resumes to:  jutter@ecrunewyork.com

EOE