EXPERT FORMULATOR featuring Robert Brown, will take a deep dive into formulating, focusing on different textures, canvases, and how they will affect your end results. During your time together you will have the opportunity to trouble shoot the clients that you already have and, see through new eyes a better approach to their formulas. Through several hands on workshops Robert will walk you through even the most extreme scenarios that will leave you ready to tackle every type of client that walks through your door.
WHAT YOU WILL TAKE AWAY:
>> Advanced formulation utilizing the entire Goldwell portfolio
>> Techniques and formula for all texture types
>> Practice formulating your most challenging client situations
MODERN BARBER
featuring Jeffrey Moffett & Tony Cola
Success in barbering requires a mastery of precision tools, efficiency, and creative problem-solving. This two-day intensive MODERN BARBER, will sharpen your technical skills, improve your speed and give you an in-depth understanding of how to structure and finesse haircuts in any setting. Through an intensive combination of demos and hands-on cutting using mannequins and live models, this course covers barbering essentials that include: Advanced clipper fading, T-edgers, scissor over comb, blending with shears, texturizing with shears and clipper over comb, building shape, cutting the top, texturizing, styling and finishing.
WHAT YOU WILL TAKE AWAY:
>> Improve your speed and facility with refined fading & scissor skills
>> Advance your customer service, client care and consultation with product selling tips
>>Learn to efficiently and confidently identify and use the right tools and techniques to deliver the look you want every time.
From reducing and reshaping curl, to smoothing and softening unruly hair, the Kerasilk Keratin Treatment is a must-have addition to your texture portfolio. Give your clients a luxury experience with, Color, Control, Repower, Revitalize & Reconstruct services. (90 minute format)
Explore Goldwell's vast portfolio of lightening products. No matter what dimension of lightness you are looking to achieve, we've got you covered.
Colorance is…color for everyone. For every stylist. For every client. For every service. Deep dive into unlimited service options. Experience our newest addition of Gloss Tones to our color portfolio. From color balancing and grey blending to toning and refining with high gloss shine, this class will take you on a journey through our ammonia-free, demi permanent color portfolio to add excitement to your salons service options.
(45 MINUTES)
Expand your pursuit to learn how to achieve brilliant color results with exceptional shine and durability with Elumen. This technology allows you to enhance your creativity and offer new, brilliant, long-lasting color results for your clients.
Professional salon solutions for turning color challenges into thrilling results. From removing color, coloring darker, tinting back, to overcoming color fading - we’ve got you covered.
HAIRCOLOR EXPOSED
featuring Sal McKinzie
The science behind how color works can actually get pretty complicated. In this one day session, HAIRCOLOR EXPOSED will break down the hair structure and provide an overview of the process that makes Goldwell color unique. Explore in-depth color situations, from difficult grey coverage to the most extreme color correction challenges, all while gaining insight as to the “why” behind it all. Uncover the best Goldwell color solutions for your most extreme challenges and walk away with the knowledge to face any color challenge in your salon.
WHAT YOU WILL TAKE AWAY:
>> A deeper understanding of how hair color works
>> The “why” behind color and product selection
>> Solutions to every day behind the chair challenges
MASTER COLORIST TECHNICIAN
Color Technician covers the Goldwell color portfolio and builds confidence by explaining how to use each brand. Become the expert on choosing the right color for the right client.
WHAT YOU WILL TAKE AWAY:
Essential knowledge in coloring that takes you to the next level
Reliable formulation advice
Knowledge in dimensional coloring
Best color techniques and applications as an expert in craft
Advice to maximize your potential and improve your color services
Fun and interactive courses for true color mastery!
THIS PROGRAM IS FOR A STYLIST:
With experience in Goldwell color
Looking to begin the Goldwell Master Colorist Journey
Who wants a full-service approach to their client's color that will help master consultation, formulation, and retailing
We recommend taking Goldwell Foundations program prior
THE ART OF CONSTRUCTING COLOR
featuring Derrick Zeno
THE ART OF CONSTRUCTING COLOR is a 2 day program that will take an in depth look into color formulation. You will gain the knowledge of the color wheel to create the most balanced formulations using the tools in the Goldwell portfolio. We will explore how to use intensive colors to expand and neutral shades to create depth, all giving an illusion of movement just by choosing the correct colors. Derrick will take you on a journey that focuses on broadening your knowledge of color theory, and give you the skill set you need to create your own signature colors. No subject will go untouched from grey coverage to tint backs to toning. You will go beyond your basic understanding of color theory and bring to life your new formulations in a hands-on workshop.
WHAT YOU WILL TAKE AWAY:
>> Advanced formulating
>> Creating depth and movement with color selection
>> A new approach to creating your own signature color for your clients
Experience the world of Topchic and Colorance. Gain confidence using semi, demi & permanent hair color effectively within the Goldwell Service Cycle. Learn the tips and tricks that make Goldwell the perfect partner to all of your hair color needs. (90 minute format)
Looking to know more about what we have to offer?
Join us in this conversation of a top line overview of our innovative portfolio.
WORK WITH THE TEXTURE, NOT AGAINST IT! Goldwell introduces an incredible new innovation in texture and shape change: NUWAVE. The first semi-permanent shape change service for effortless waves and smart process control. IT´S REVOLUTIONARY!
Explore Goldwell's vast portfolio of lightening products. No matter what dimension of lightness you are looking to achieve, we've got you covered.
Experience the world of Topchic and Colorance. Gain confidence using semi, demi & permanent hair color effectively within the Goldwell Service Cycle. Learn the tips and tricks that make Goldwell the perfect partner to all of your hair color needs. (90 minute format)
MASTER COLORIST TECHNICIAN
Color Technician covers the Goldwell color portfolio and builds confidence by explaining how to use each brand. Become the expert on choosing the right color for the right client.
WHAT YOU WILL TAKE AWAY:
Essential knowledge in coloring that takes you to the next level
Reliable formulation advice
Knowledge in dimensional coloring
Best color techniques and applications as an expert in craft
Advice to maximize your potential and improve your color services
Fun and interactive courses for true color mastery!
THIS PROGRAM IS FOR A STYLIST:
With experience in Goldwell color
Looking to begin the Goldwell Master Colorist Journey
Who wants a full-service approach to their client's color that will help master consultation, formulation, and retailing
We recommend taking Goldwell Foundations program prior
This will help you expand on the Goldwell
Haircolor System. This class reviews all
ofthe Goldwell Blonding/Lightenting
lines. Also this class will introduce to your
Elumen Haircolor and the benefits of the
unique technology and products.
Grow your knowledge and services with Goldwell’s quick and easy portfolio options, like @PurePigments, Power Toning, BondPro+, Men ReShade, Brighteners & Soft Color. Upgrade your income in 0 to 20 minutes!
MASTER COLORIST ARTIST
Trends and inspiration mastery. This inspirational level takes you to the world of trends and fashion. Get inspired by the Goldwell Global Artistic Masters, expand your horizons and become a Color Artist.
WHAT YOU WILL TAKE AWAY:
Reinvent and remix known techniques to achieve outstanding color
Transfer your vision into salon-friendly color techniques
Express your fashion statement in the "total look"
Get a better color sense, awareness, confidence in color design and visualization
New inspiration with a fun and interactive workshop!
THIS PROGRAM IS FOR A STYLIST:
Who has strong experience working with the Goldwell brand
Interested in completing the Goldwell Master Colorist Journey
Who wants to develop a creative eye and understanding of how trends are developed and interpreting those trends into hair color designs for their clients
MASTER COLORIST SPECIALIST
This is your opportunity to explore the ultimate customization. Understand how to consult and apply the right color and technique. Learn how to tackle color challenges by correcting color the right way. This is the knowledge that will make you an expert in color customization
WHAT YOU WILL TAKE AWAY:
From decolorizing and removing color to pre-pigmenting and everything in-between
An in-depth understanding of color families
Insights into advanced color formulations
Tools of consultation for an easier service advice
Care and styling tips and follow-up services for results that last longer
Become a master of color statements!
THIS PROGRAM IS FOR A STYLIST:
That has completed Master Colorist Technician
Continuing the Goldwell Master Colorist Journey
Who wants to become a master at customizing their clients color through a deep understanding of color correction and design elements
Maximize your color results with simple techniques, ready to use patterns and a breakdown of placement theory. This class will provide you the ultimate creativity to develop your own custom techniques. (90 minute format)
Explore grey coverage options that are as diverse as your salon clients. Discover the differences in coverage options, techniques, and customizable formulations for stubborn grey.
Expand your pursuit to learn how to achieve brilliant color results with exceptional shine and durability with Elumen. This technology allows you to enhance your creativity and offer new, brilliant, long-lasting color results for your clients.
Professional salon solutions for turning color challenges into thrilling results. From removing color, coloring darker, tinting back, to overcoming color fading - we’ve got you covered.
Designed to cover all aspects of GOLDWELL Permanent
Haircolor, the course is perfect for anyone that is new to
GOLDWELL Topchic Hair Color. Covered in the program
are the Topchic 2-10 series and Colorance Color balancing
systems, as well as all associated in-salon and home products.
Explore Goldwell's vast portfolio of lightening products. No matter what dimension of lightness you are looking to achieve, we've got you covered.
Looking to know more about what we have to offer?
Join us in this conversation of a top line overview of our innovative portfolio.
Now that you've mastered the perfect lightening and toning, open the door to endless opportunities with your creativity.
Experience the world of Topchic and Colorance. Gain confidence using semi, demi & permanent hair color effectively within the Goldwell Service Cycle. Learn the tips and tricks that make Goldwell the perfect partner to all of your hair color needs. (90 minute format)
Maximize your color results with simple techniques, ready to use patterns and a breakdown of placement theory. This class will provide you the ultimate creativity to develop your own custom techniques. (90 minute format)
From reducing and reshaping curl, to smoothing and softening unruly hair, the Kerasilk Keratin Treatment is a must-have addition to your texture portfolio. Give your clients a luxury experience with, Color, Control, Repower, Revitalize & Reconstruct services. (90 minute format)
Explore Goldwell's vast portfolio of lightening products. No matter what dimension of lightness you are looking to achieve, we've got you covered.